Aethos Hotels is a global hospitality group that curates high-end, lifestyle-driven experiences in unique destinations. As the lead designer, I worked closely with the client and development team to craft a new digital experience that embodies the brand’s sophistication and ethos. From initial research to final execution, I led the project through every stage—design research, wireframing, prototyping, animation, and high-fidelity design—while collaborating with developers to ensure seamless execution. Through close communication and iteration, we refined animations, optimized performance, and delivered an experience that feels as elegant and intuitive as the brand itself.