Flood is a London-based market research and insight agency with a fresh perspective. They needed a brand refresh and digital platform that would set them apart while maintaining credibility within their industry. As the lead designer, I developed a bold, playful identity within a structured framework—balancing creativity with clarity. Working closely with Flood and the Grotesk team, I led the project from strategy to execution, conducting in-depth design research, wireframing, and crafting a visual language that feels both dynamic and refined. Through collaborative iteration and thoughtful design decisions, we shaped an identity that reflects Flood’s unique approach. With the foundation in place, we’re now bringing the final product to life.